We’ve all felt that buzz that follows an exciting new idea, leaving us filled with motivation hours after. So why do so many fall at the first hurdle when it comes to taking action? Former sales consultant turned globally acclaimed business coach Ricky Mendez; founder of MPower Prosperity has cracked the procrastination problem that separates the doers from the dreamers
Calling himself an Implementation speaker, Ricky Mendez believes that the key to exponential revenue and profitability depends on an individual’s commitment to choosing an empowered perspective and living a better life.
Overseeing operations in excess of a half-billion dollars in southern California, where he has collaborated with world-class companies like Lululemon, Home Depot and Costco, Mendez is globally recognised for his no-nonsense coaching blueprint for revolutionising company culture, leading to explosive growth and prosperity.
So what propelled the sales tycoon to take a deep dive from his seven-figure income into the unknown personal development sector?
When one woman – struggling with her home life – experienced life-changing outcomes through simple implementation of Mendez’s mind-hacking tools, the former VP of sales quit his high-flying paycheck to start his own corporation. “Making an impact became my obsession,” Mendez describes, reflecting on the immense high he felt, coining the email he received from that woman as the spark of his expansive coaching and speaking career. “It was the best feeling in the world. I didn’t show someone how to make money, I showed someone how to live a better life.”
Cultivating his own corporation didn’t come without a few bumps in the road. “It was a challenging lesson, to say the least, and pretty scary at the outset,” Mendez expresses. “The beauty was the things I was teaching, I got to practise. I think the greatest dream killers out there are fear, negativity, and staying in our comfort zones. I learned how to be relentlessly positive, ask for help and take inspired action on a small-scale and consistent basis.”
Challenging that knowledge is not power, Mendez defines knowledge as potential power, stating that “It only becomes powerful when you actually use it.” As he describes his mental fitness method of ditching the notepad for a hearty spoonful of action, he gets straight to the point. “I don’t care if people are motivated or inspired,” Mendez explains. “The most important thing is that they implement it that day. Not next week, not the week after, today.” Bypassing unnecessary details, Mendez engages his clients and audiences in mind-hacking methods and game-changing techniques, creating physiological changes and shifting behaviours from the get-go.
Round one of mindset Tabata; Mendez’s famous gratitude poem is rooted in his firm belief in transcending fear into love on a daily basis. “Gratitude and fear cannot coexist in the brain, every circumstance presents a choice, it’s simply a case of building the skill set to shift the negative to a positive. Creating a neurochemical, biological shift.”
Using the figurative example of a wailing baby on a cross-country flight, Mendez flips his perspective to undying gratitude for his ability to hear, sharing his process in considering if certain issues are a Victor Frankl problem, in admiration of the scale of adversity, the Auschwitz survivor endured, bringing to light the futility of our daily challenges.
Mendez’s approach to hacking procrastination may seem a little avant garde at first glance; “Lower the bar, man, lower the bar,” he says. “People think the universe will work at scale, the universe doesn’t give a shit about scale! All it cares about is consistency.”
Admitting that too many of us “complicate simplicity all the time,” Mendez shares his refreshingly less is more approach to getting things done. “I would much rather that person read a gratitude poem for 60 seconds, walk five minutes, and you know, have a couple of avocados a day,” he says. “Rather than trying to meditate for four hours. It’s way more sustainable over the long haul.”
Anyone familiar with Mendez knows that any quote passing his lips – let alone winding up on his social profile, is something he lives and breathes by. Speaking on the gain or drain nature of social media, Mendez encourages specificity in content selection; “Very simply, can I learn from it? Can I implement it? Does it increase my quality of life? If it does those things, I’ll learn from those people, regardless of whether they’ve built a billion-dollar company, it can be anybody that mentors anybody if it increases their quality of life.”
Constantly challenging societal norms of hiring an average coach at a high ticket price, Mendez inspires outside-of-the-box thinking, noting that inspiration is everywhere if you open your mind. Mendez acclaims 13-year-old Karolina Protsenko as “a massive mentor of mine,” alongside Jack Canfield, John Assaraf, Tom Bilyeu, David Meltzer, Bob Proctor, and the deceased Napoleon Hill, author of Think and Grow Rich.
Quoting Hill on the notion that our minds are the most inconceivably powerful force the world has ever known, Mendez recounts the inspiration for his first children’s book, exemplifying kids as ‘the eternal optimists.’ “Through Covid, I had a lot of parents reach out to me and I started working with kids.” he shares, explaining the rhyming narrative starring the Quokka (an undeniably cute animal on the eastern side of Australia). “You literally can’t look at this animal and not smile.” Mendez beams, acknowledging his backing of female empowerment with his decision to revolve the story around a female mentor and the adventures of Grateful Grayson. The story aims to educate the younger generation to shift perceived failures to a more empowered perspective.
Mendez intends to implement a for purpose model upon release of his children’s book. Crediting the idea to his mentor and the founder of world-renowned entrepreneurial forum, Thrive, Cole Hatter, Mendez intends to donate a copy to an orphanage for every purchase made.
Grounded in his mission to make an impact on the world and educate the younger generation, Mendez’s mentorship works to shift mental paradigms, breaking the barriers of our greatest obstacles through the power of gratitude and generosity. “The strongest people ask for the most help. I think you invoke more empathy, more gratitude, more contribution to the world.”
Ricky Mendez is the founder of MPower Prosperity, mentoring business owners to skyrocket revenues and profitability by facilitating a thriving culture, built on unbreakably solid foundations.
For more information, visit https://rickymendez.com/
Georgie Lawlor
Writer, Mindful Media PR
