Building a R10 Million Brand on Takealot

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At just 20, Mohammed Rezai took the plunge into the world of e-commerce. Starting modestly by importing basic commodities like books and electronics from the US and China, he catered to South African customers via his self-created e-commerce platform running on shopify.

From there, Mohammad has made significant strides. He scaled up his e-commerce website dealsdaily.co.za to an impressive catalogue of over 1.2 Million products. Furthermore, he runs multiple e-commerce websites, has expanded his supplier base and scaled operations to accommodate the growing demand.

Now, he’s ventured onto expanding his retail channel on Takealot Marketplace , one of South Africa’s premier online shopping platforms. More than just selling, his ambition is to mentor and guide other budding entrepreneurs to follow in his footsteps and achieve comparable success.

So, what does it take to build a R10 million brand on Takealot?

Product Testing: The primary step is product testing at a monumental scale. Mohammad and his team currently aims to test around 500 diverse products on Takealot each month. This approach facilitates the identification of bestsellers – items that consistently sell out and guarantee repeated sales.

Robust Replenishment System:  “Inventory is the lifeline of e-commerce. A well-oiled replenishment system is non-negotiable,” shares Mohammed. Order biweekly, aiming for a 60-day stock. Regular replenishments ensure that you’re never out of stock. 

Efficient Warehouse Operations: Your warehouse should be a hub of activity, efficiently processing incoming stocks and ensuring they reach Takealot’s facilities swiftly. Additionally, retain surplus stock at your locale, ready for immediate dispatch to Takealot, should the need arise.

Monitor KPIs: Regularly gauge your Key Performance Indicators from both Takealot’s perspective and that of your warehouse.

Avoid Stock on Lead Time: Rather than sending stock based on lead time, always keep your inventory at Takealot. Shipping on lead time can introduce the risk of courier delays, jeopardizing your standing as a Takealot seller.

Informed Purchasing Decisions: Base your stock-purchasing decisions on solid data. Regularly monitor product performance and keep an eye on trending categories on Takealot.

It’s worth noting that the e-commerce horizon in South Africa is about to become even more intriguing. With global giant Amazon.com slated to initiate operations in the nation, there’s an unparalleled opportunity for sellers. By establishing a foundation on Takealot now, businesses can position themselves advantageously, ready to seize the boundless opportunities Amazon’s arrival will herald.

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