Celebs Are Loving This Under-The-Radar Handbag Brand & We Want In

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Personally, when looking at the image, I found myself drawn to her other hand, which was holding some arm candy of its own in the form of an asymmetric black shoulder bag. (I’m a fashion editor, after all, so accessory adoration comes with the territory.)


Swift’s carryall for the evening was courtesy of the relatively new accessories label Aupen. The under-the-radar brand only launched in October 2022m and, as it stands, currently has around 46k followers on Instagram. However, don’t let that fool you. Aupen already has quite an impressive list of celebrity clientele — including Gabrielle Union who was spotted with the brand’s Purpose Deluxe bag this weekend at Kendrick Lamar’s Super Bowl party.

Over the last year, Aupen’s signature asymmetrical bags have been seen slung over the shoulders of everyone from Selena Gomez to Alix Earle, Hailey Bieber, and more. Not to mention, Kylie Jenner, Ashley Park, Karlie Kloss, and Olivia Rodrigo have also been spotted toting the brand’s accessories.

Of course, given the sheer number of celebrity endorsements, you wouldn’t be remiss to assume that Aupen’s accessories come with an equally celeb-worthy price point. However, the prices aren’t as eye-watering as you’d think. For example, the bag spotted on Mrs. Bieber (dubbed Purpose) retails for under $200, while Swift’s latest accessory (Nirvana) is slightly higher at $340. So, not cheap by any means, but more modest than the usual designer price tags.

All of Aupen’s products are also cruelty-free and made from vegan leather, which consists of circular, recycled materials (like recycled post-consumer polyester, for example).


If it’s good enough for Taylor Swift, Gabrielle Union, et al., who are we to disagree? Keep scrolling to shop the exact Aupen bags spotted on celebrities.

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Gabrielle Union is clearly a major fan of the brand. In mid-September, the actress was seen carrying Aupen’s Fearless Re-Edition Bag in a stunning shade of olive, while before that, she sported a white iteration of the brand’s asymmetric bag.

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And you could spot the beloved actress with Aupen’s chic Purpose Deluxe in black at Kendrick Lamar’s Super Bowl party.

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Shop Union’s Bag

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Shop Union’s Bag

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Hailey Bieber has also been spotted carrying the original version of the asymmetrical shoulder bag spotted on Union several times. For example, she wore it with a silver strapless dress to the launch party for Rhode Skincare in the U.K. Proving its versatility, she’s also worn the bag for more casual occasions.

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Shop Bieber’s Bag

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Last fall, Taylor Swift made headlines carrying the Aupen Nirvana Bag while out with new beau Travis Kelce. Although this image was deemed newsworthy for other reasons, we had all eyes on the accessory. Interestingly, this was not the first time Swift was seen sporting an Aupen bag. The singer was also seen carrying this same style back last summer.

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Selena Gomez is another star who has become a fan of Aupen, here she is spotted wearing the sparkle-adorned Purpose bag.

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Evidently, Gomez is not the only celebrity who has been captivated by the sparkly Purpose bag. In this image, Ashley Park carries the exact same style.

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Shop Gomez’s and Park’s Bag

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