Ghost‘s journey into the world of marketing and merchandise has been nothing short of audacious. Beyond the boundaries of traditional band memorabilia, they’ve sold their own Ghost–branded sex toys twice, and unleashed a legion of action figures and statues. It seems the Swedes are adamant to rewrite the playbook on how bands engage with their fanbase.
The latest addition to Ghost‘s expanding merch empire is a limited-edition footwear collection in partnership with Lugz. It’s evident that Tobias Forge is not content with being confined to the stereotypical trappings of a rock band. Get ’em here for $99.
And while it seems the reign of Papa Emeritus IV has come to an end, Forge confirmed that an upcoming film is in the works. In the meantime, embrace the theatricality, before these hauntingly stylish shoes vanish into the abyss.
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