In an era where the internet has taken over everything, the only way to remain competitive as a business or brand is to be discoverable online. Most businesses advertise online and meet potential clients or customers there. That explains why you or your business appear on the first page of search engines. But how do you get to page one? An SEO expert Issy Martinez explains how to optimize your content for search engines.
Who is Issy Martinez? Martinez is a scholar and a consultant with over 20 years of experience in transforming global organizations with expertise in track record devising and evaluating. He also has experience implementing continuous process improvements to reduce the cost of production and maximize output. Martinez holds a Bachelor’s degree in supply chain logistics management, and an associate degree in business management, among other certifications. He has garnered tons of achievements under his belt throughout his career.
Search engine optimization (SEO) refers to making your content easily visible to search engines and relevant to the search query or intent. You can incorporate that into the content to make your page more discoverable if you know what your potential customers are looking for. Issy Martinez explains how to do that in 8 steps.
The first step is defining the scope of your document, which involves creating the topic, target keywords, meta description, and URL. The next step is to write the article. Focus on quality and relevance. Comprehensively discuss the topic. You need an expert writer, editor, and professional in the subject matter to make great content.
Writers are human, while search engines use an algorithm. To bridge the gap, writers should learn how to use various SEO tools, and many options exist. It is the third step, and the choice depends on personal preferences. Martinez recommends Bruce Clay’s WordPress SEO plugin. This is an SEO tool that allows getting relevant SEO data before, during, and after writing. This is followed by searching for keywords or search queries. You need at least one primary keyword and at least two or more supporting keywords. Optimizing your content with the best keywords makes it rank better on search engines. Fortunately, free keyword suggestion tools exist to help you.
The fifth step involves identifying and analyzing similar articles. The aim is to outscore them and rank better on search engine results. Once again, you can use the SEO plugin already mentioned to get vital statistics such as word count, title tag, meta description, keyword density, and readability score. Your content should have better parameters to rank on the first page of search engines.
At this stage, you have a list of keywords or phrases you want to use to optimize your content. These need to be tactically inserted throughout the text while keeping the flow. They must sound as natural as humanly possible. Your article should remain readable and interesting to your audience. You are writing for people not for the search engines.
The last two steps are reviewing the content and monitoring its performance once published. You might need an expert editor and an SEO reviewer to ensure the article reads well and meets the best SEO practices. The quality should match or exceed the previous content to maintain the site’s quality. Lastly, you should track the performance using Google Analytics or any preferred SEO tools. According to Martinez, you should check the average time on the page, the number of page views, and the search queries that bring people to your site.