Swish. The sound of the ball going through the net. For Chris Ndonga, that sound has always been music to his ears. For years, he dreamed of playing college basketball, but despite his passion for the sport, he never made it on a team. However, that didn’t stop him from immersing himself in the game and studying its analytics. After graduating from the University of Cincinnati in 2020, Chris decided to pursue his passion for basketball differently by helping basketball athletes build their personal brands through social media. And so, Swish Vision was born.
Chris’s passion for basketball and digital marketing caught the attention of the Next Ones Network, a player discovery platform built by players for players and their fans. With a focus on showcasing up-and-coming talent, Next Ones is changing how people discover and follow basketball players. Chris’s expertise in digital marketing was a perfect fit for Next Ones, and he quickly helped the platform grow to 10,000 followers on Instagram.
With Swish Vision, Chris aims to help basketball athletes at every level reach the highest platform with their personal brands through social media. He believes that social media is the future of personal branding and that every basketball athlete needs to leverage it to reach their full potential. He has found ways to help social media accounts grow and succeed and wants to share his expertise with his clients. “My focus is to help athletes create their personal brand that accurately represents them as a person, player, and role model,” he says.
Starting a new business is not easy, but Chris is determined to make Swish Vision a success. He has faced challenges in the past, but those challenges have taught him valuable lessons that he will use to grow Swish Vision. He is confident that his agency will be successful because he is passionate about what he does and believes in himself and his abilities.
Chris’s ultimate goal is to make Swish Vision an elite and trustworthy agency that basketball athletes can depend on. He wants his clients to feel like they are part of a family that supports and uplifts each other to succeed. As Chris puts it, “I want clients to feel that this is an elite and trustworthy agency that they can depend on.”
In addition to Swish Vision, Chris also owns a popular YouTube channel, Chris Swish, where he showcases basketball-related content through challenges, stories, and showdowns. His dedication to the game and apparent expertise have earned him thousands of subscribers on the platform and counting.
Looking to the future, Chris’s ultimate goal is to help basketball athletes from all levels reach the highest platform with their personal brands through social media with Swish Vision. He believes every athlete has a unique story and brand they can leverage to reach their full potential, and he’s excited to help them do so. He plans to use his platforms to share tips and insights on personal branding and to guide athletes on social media marketing in today’s changing landscape.
If you’re a basketball athlete looking to take your personal brand to the next level, be sure to keep an eye out for Swish Vision and follow Chris Ndonga @cndon_ga on Instagram. With his expertise and passion for the game, he’s sure to take your brand to new heights.