Outside of the high-fashion space, Barbiecore became all about embracing hyperfemininity, with the new generation dismantling the criticism and gendered rules historically attached to the color pink. From Y2K nostalgia to the rise of #bimbotok, Barbiecore has become bigger than a pop culture moment. It’s a movement made by and for the girlies, balancing fierceness, playfulness, and just a sprinkle of “empty head” energy. In a world filled with bad news and burnout, Barbie girls put fun first.
